The Internet in 60 Seconds
What happens online every 60 seconds — searches, emails, messages, videos, orders — as brand icons navigate a circuit-maze and live counters climb.
▶ Premiering soon on Instagram & YouTube
The story
The internet runs on numbers so large they stop meaning anything. This chart shrinks them to a human scale: what happens online in just 60 seconds. Searches, emails, messages, video views, songs streamed, orders placed — all ticking up in real time as the clock runs.
Brand icons navigate a circuit-board maze from "everyone" to "the internet," each path feeding a live counter. In a single minute the world runs millions of searches, sends hundreds of millions of messages, and streams years' worth of video — a snapshot of the scale we now take completely for granted.